Importance of Color in Mobile App Design

Mobile app design plays an essential role in attracting more customers. It is difficult to deny the color effect of the design of the application interface on users. It is important to emphasize the choice of the right shades and make the design as user-friendly as possible.

People are attracted to the colorful mobile application in the same way as to the high-quality app names. And here, the main problem is the choice of colors for different segments. Developers need to know how to choose the color of the application icon, logo, color scheme, etc.


Color in Mobile App Design



You should know the following statistics:

  • 85% of buyers choose a product, paying attention to color. This is one of the main factors of choice.
  • 90% of judgments about a product can be based only on color;
  • It is proved that color can enhance the impression of a read message, reveal emotions, and generally positively influence a person’s attitude.
  • About 80% of people are sure that color improves brand recognition.

Meaning of the Basic Shades

When creating the design of the application interface, developers try to follow fashion trends when choosing a color scheme. It should be noted that each shade has its own effect on communication with the user. We suggest you analyze the following basic shades and the meaning that they carry:

  • The red color symbolizes impulsiveness and a call to action;
  • Yellow is the color of enthusiasm and optimism;
  • Green is associated with nature, as well as money and wealth;
  • Orange is the color of enthusiasm;
  • Blue is the color of serenity and prosperity.

Colors of Icons

When visiting the Google Play or Apple App Store, you can watch a huge number of application icons painted in a variety of colors. It is important to note that the color of the icon is mainly determined by what this application is.

At this point, your understanding of the meaning of shades comes into play. When choosing the design of android applications or the design of ios applications, it is important to build on current trends. Also, you should not neglect such common colors as blue, red, and green.

Color Schemes and Their Types

Choosing the right color scheme is a priority to be solved. There are several different aspects that you need to pay attention to, such as choosing the predominant color of your brand. It is important to use simple tones that will be pleasing to the eyes of the user.

And the text on their background should be easy to see. It is best to do with two or three simple colors or use a color wheel that has ready-made solutions.

Among the main color schemes that are used in the design of a mobile application, it is worth highlighting the following:

  • Monochromatic is one of the simplest schemes. It contains only one color and its shades;
  • An additional circuit includes contrasting colors that contradict each other. Their main task is to focus the user’s attention;
  • The composite scheme combines one basic color, which complements a pair of similar shades on both sides.

Adobe Color CC can simplify the work of designers. Its use allows you to choose any color as a base shade, as well as add a palette.

Contrast Effect

When creating the design of the application interface, you should pay attention to color contrast. This technique is used to prevent eye strain and helps to keep the attention of users. Avoid using two shades with low color contrast, which can lead to distortion of the readability of the text.

Saturate Correctly

In addition to associations, the color depth also affects a person’s response. Thus, saturated colors attract the user’s attention and slow down it for a more detailed examination. It is logical to use them in links, buttons, and alerts. When developing an application for a mobile device, do not overdo it with the use of such colors.

Weakly saturated shades can be divided into a friendly (lighter) and business (darker). Their use depends on the content of the application, how these colors should speak to the user. Both groups are best used for menus, panels, etc. Gray, which is a mixture of black and white, also perfectly blends into any other color. It gives a pleasant softness that will certainly please the user.

Bring the Idea

In addition to standard accents, where green is used for confirmation buttons or messages about a positive result of the operation, and red is used to highlight important information or an error message, it should be remembered that the colors should not just be present. It should also emphasize the information and idea embodied in application design.

When developing apps for mobile devices, do not neglect the study of audience preferences. For example, it is known that women are more impressed by soft tones, and men like dark, heavy, expressive colors. Children will be delighted with bright colors, and older people will like different tones mixed with neutral gray.

Simple Color Schemes

Too many colors can have a negative effect on the user, while the simplified color scheme looks more attractive and causes the user only positive emotions. There are several predefined standard color schemes that make it easy to create user interfaces, website templates, etc.

This is especially useful for beginners who are not yet experienced enough in the selection of their own color scheme.

Monochrome Scheme 

Monochrome color schemes consist of different tones within the same hue. By changing the saturation and brightness of one color, you can create several new colors.

Consistent Color Scheme

A sequential pattern is created using three colors that are next to each other on the color wheel. This color scheme is arranged sequentially. The task of a consistent scheme is focused on highlighting the most important design elements.

Blur Effects

The blur effect occurs as a logical solution to the problem when creating a minimalistic user interface, allowing the designer to play with layers and interface hierarchy. This method is quite effective when working with a multi-level user interface. It gives the user a clear understanding of the solution to the problem of creating a design.